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Build Bridges: Omni-Channel Experience Stakeholder Engagement – Communication Plan and RACI Matrix
After crafting a Context Diagram and Stakeholder Map, or at the initiation of a new undertaking, establish a Communication Plan. This plan guides you through the steps of information sharing and setting up meeting schedules. While the specifics of developing a Communication Plan differ based on the project, individuals can generally complete the process within…
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Build Bridges: Omni-Channel Experience Stakeholder Engagement – Stakeholder Mapping
Stakeholder mapping is an exercise used to identify and organize the diverse stakeholders associated with an initiative, such as a project or product. The outcome of this exercise is the creation of a simple visualization that categorizes and prioritizes stakeholders based on factors such as their level of interest and influence – basically, their involvement…
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Build Bridges: Omni-Channel Experience Stakeholder Engagement – Context Diagrams
The context diagram is a simple tool that leaders can leverage to unpack the complexities of stakeholder relationships. The benefits are straightforward, as context diagrams provide a visual snapshot that helps facilitate a comprehensive understanding of relationships and high-level deliverables. The simplicity of a context diagram makes it an excellent resource for onboarding new team…
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Build Bridges: Omni-Channel Experience Stakeholder Engagement – Introduction
The omnichannel experience should encompass a seamless journey across various interactions and channels throughout a customer’s lifecycle. This end-to-end journey must be interconnected. Furthermore, the organizational system responsible for creating this journey must also be interconnected. Therefore, the degree of harmony achieved within your organization, or the absence thereof, directly influences your customer journey. With…
